Currently, there are no medications that cure food allergies. Strict avoidance is the only way to prevent a reaction. Most people outgrow their food allergies, although peanuts, nuts, fish, and shellfish are often considered lifelong allergies. Some research is being done in this area and it looks promising. Click here for research information.
The customer needs were identified from a variety of research sources: online surveys with potential customers; interviews with individuals with allergies that cause anaphylaxis; interviews with parents of children with allergies that cause anaphylaxis, and discussions with experts. The customer needs are listed in the table below:
CUSTOMER NEED
DESCRIPTION
1. Duration of Relief
Customers desire a device that lasts longer than the current market leader.
2. Control
Control of the injection during use is empowering to customers.
3. Safety of Device
Potentially dangerous needle stick injuries can occur before, during, and after the injection.
4. Reliability
Customers desire a device that functions reliably when needed
5. Easy to Carry on a Keychain
Important for size conscious customers such as men and children.
6. Easy to Carry in a Wallet
An important need for men who do not carry briefcases or backpacks.
7. Fear Factor
Current injection devices are “scary” to users and may inhibit use of the device when needed.
8. Ease of Use
Device should be easy to use with little or no instructions needed for use.
9. Feel
Customers desire a device that is comfortable to use.
10. Durability
The device should be durable to withstand storage in pockets, purses and bags.
11. Speed of Relief
Immediate relief from anaphylactic symptoms is critical to survival.
12. Price
Customers that are price sensitive desire a less expensive device.
Market Segmentation
Customer Needs 
