|
 |
|
 |
 |
If you suffer from anaphylaxis, you can help prevent a reaction from occurring by avoiding the allergenic substance. However, avoidance is not enough. You cannot predict the movement of a flying insect, or always know the ingredients of your food. Surprises happen and sometimes you cannot avoid the harmful allergen. In this case you need to be prepared to treat the condition with epinephrine as soon as it arises.
|
|
|
|
 |
There are a total of 24 million people in the US with food and insect based anaphylaxis. Within this market, there is a segment of people who purchase epinephrine injectors. Medi-Card will target this patient population, which is estimated to be approximately 4.1 million with $215 million in terms of revenues in 2006.
|
|
|
 |
|
The Opportunity
Target Market 
